I’m currently building MealBourne — a food-focused creator platform where home chefs can upload recipe videos and earn, and users can plan weekly meals inside the app.

The idea came from noticing two problems:

1. Food creators depend heavily on YouTube & Instagram algorithms.

2. Indian families struggle with structured meal planning tools.

We recently launched on Product Hunt and started experimenting with organic distribution (Quora, Medium, etc.).

Some early observations:

• Food creators love monetization clarity.

• Users prefer short recipe videos over long text blogs.

• Distribution is harder than building the product.

Right now, I’m focused on:

• Growing creator signups

• Improving retention

• Increasing internet presence

Would love feedback from this community:

If you were building a vertical creator platform, what would you prioritize first — distribution or monetization?

Happy to share more numbers and experiments as we grow.